Wednesday 16 April 2008

Nike Dunks Hits Top of Charts in a Strange Way

Probably the reason for popularity of one of the most diverse footwear ranges presented by Nike, Nike dunks that are available in a variety of designs and colors is due to an unintended reason. Let us put it this way, the brand was planned to lead what Nike termed as 'College Colors' program where they signed up a few typical college basketball teams and made Nike Dunks match their uniforms. This is perhaps most unlikely of Nike to have started much lower in the ladder than they would do in any normal situation.

Today, as it stands, it is one of the high kick fad sneakers any youngster would like in his wardrobe not withstanding his or her allegiance to a particular sport. Looking at this, it appears that the low key launch was definitely not an unintentional one going by the hype it created in the minds of young things from the day one. Check the success recipe for yourself. Nike Dunks are very rarely made with only a couple of colors. They are also a hit for their low profile outer soles and lightweight, tailor made to serve specific basketball moves like blocking and pivoting.

It is nothing new that Nike Dunks are really selling pretty hot right now; and ever since it was reintroduced ten years ago, both Nike Dunk and Nike Dunk Sb have gone on to change the face of the rustic notion of basketball shoes into sorts of cultural icons, certainly nothing short of creating inspiration for fashion. Like Nike Dunks, Nike Dunk Sb also has a lower outer sole profile compared with all other shoes of its genre.

In fact, Nike Dunk SB was specially created for skateboarders with their specific requirements in mind. Again, as if to create hoopla, Nike Dunk SB was produced in semi-limited quantities and viola, they have had a great appeal with 'trendy' teens. All in all, the crux of the matter that remains is that the Nike Dunks' mesmerizing color ways, breathtaking designs, technological exuberance and historical significance within sneaker culture have led it to the hearts and heads among sneaker lovers.

Nike Dunks' second run from 1998 to 2000 was the most critical stretch for both itself and Nike Dunk SB in terms of proving their ability in regaining market positions. Their different versions released in two reversed colors of their original selves. This was in addition to the revolutionary nylon tongue and arch supports, distinctive from today's releases. This often led to hardships to the manufacturer that found it extremely difficult to meet production targets, thanks to the ever increasing demand.

Success for anything, Nike Dunks and Nike Dunk SBs in the case, comes from many corners when they come. Nike Dunks, the basketball line became a rage in the skateboarding circuit given its technicalities; and no one needs an introduction to their famed style preferences.

A long way for Nike Dunks that weigh just three ounces of leather plus six ounces of rubber! Way to go!


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